1.6 C
Monday, 30 November 2020
No menu items!
Home Uncategorized Harley Davidson presents electrical motorbike project 'LiveWire' at Utrecht Jaarbeurs

Harley Davidson presents electrical motorbike project ‘LiveWire’ at Utrecht Jaarbeurs

Last updated 6 years ago by UtrechtCentral.com

‘Livewire’, the first electric motorcycle project by Harley-Davidson, will be showcasing at the Motor Show Utrecht next year while thousands of motorcycle enthusiasts await the chance to catch a glimpse and try out this slick, hybrid two-wheeler.

Harley-Davidson launched Project Livewire this week for the first time in Europe at the prestigious 72th EICMA motor show in Milan.

“Project Livewire is an expression of individuality and iconic style, and happens to be electric,” said Mark-Hans Richer, senior vice president and Chief Marketing Officer of Harley-Davidson Company. “Project Livewire is therefore a bold statement for us as a company and brand.”

Harley-Davidson’s Project Livewire was initiated to gain insight into what users expect from an electric Harley-Davidson motorcycle. It’s no wonder visitors get the chance to take a test drive and really experience ‘Livewire’ as part of the Project Limewire Experience.

[gard align=”right”]The Live Wire Experience began on Route 66 earlier this year. Now having completed their journey through most of the United States, the project endures through Europe, Canada and Asia to gather feedback from riders in other world regions too.

“In just a few years, we have broadened our reach and are now serving more diverse groups of riders. At the same time we rethought our approach when it comes to developing new products,” says Matt Levatich, President and Chief Operating Officer of Harley-Davidson Motor Company.

More information about the Motor Show Utrecht from 26 February to 1 March 2015 is available at: http://www.motorbeursutrecht.nl/en/Bezoeker.aspx

Michael Darmanin
Michael Darmanin
Michael is founder and managing editor of Utrecht Central. He graduated in Communications and Media at the Hogeschool Utrecht in the summer of 2012. He specializes in Web Development, Content Management and Online Marketing. Interested in co-operation? We are open to all kinds of suggestions. Contact us!



Please enter your comment!
Please enter your name here

Popular in the last 7 days

Unusual Travel Tales part 1: White nights of Russia

Satiate the wanderlust quench with unusual travel tales. Here's presenting White Nights of Russia and some glance of the Golden Ring.

A must-see movie: Tenet

The end of the world could happen, the third world war is a thread. The world's faith is in the hands of one secret...

No fireworks this New Year in the Netherlands

The year will not end the usual way in the Netherlands this time. The Dutch government last week announced a one-off ban on traditional...

Nature walks in Bilthoven

Silence, peace, and quiet are privileges. They are also part of a healing process. Nature has its own way of healing. The total silence...

More from this Author

Experience a nights stay in a former church from just €49.99 per night

Make a reservation A very original idea is the BUNK hotel in Utrecht which provides visitors the chance to experience a stay between the walls...

Three Utrechters nominated for Science Talent award

Three Utrechters have been nominated to win the Science Talent award. The three nominated researchers from Utrecht are: Joyce Browne (1987, Utrecht University) During her pregnancy,...

New nightly wine festival at Utrecht’s Central Studios

In the night from Saturday 6 July to Sunday 7 July, the first "Night of Wine" will take place in the Utrecht Central Studios....

Xenos to open new store in Utrecht Kanaleneiland

The well-known and especially loved retail chain Xenos will open the doors of a completely renovated store in the Nova shopping center on Hammarskjoldhof...