Salvation Army awareness campaign for sustainable clothing

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The first official Week of Second-Hand Textiles (WSHT) ends today on King’s Day, the day in the year that the whole of the

Netherlands is buying or selling second-hand items. This typically Dutch tradition of sharing second-hand items is exactly what the WHST week is all about. Because second-hand is so much more interesting and King’s Day is the day that the whole of the Netherlands is busy trading second-hand items (including clothing and textiles). For this reason, the Salvation Army created the ReShare concept to create awareness for fair and sustainable fashion.

The ReShare pop-up stores concept
So how did the Salvation Army go about their ReShare concept? ReShare handed out unique red rugs made of 95% recycled material to early bird merchant at the free markets in Utrecht, The Hague and Groningen. Those who sold clothing on a ReShare rug could officially call themselves owner of a real ReShare pop-up store.

How to sell more as a free market merchant?
How do you ensure that you sell a lot of clothing during King’s Day? “Display things on a red rug, that sells best,” according to an article on 26 April in the Metro. Metro is a free newspaper found at railway stations and lying around in trains. According to consumer psychologist Patrick Wessels, the color red ensures that people take action. Of course, the ReShare Store already knew this, and therefore presenter Joeri and stylist Manon set off on behalf of ReShare in Utrecht on Friday 26 April to provide sellers on the free market with smart tips & tricks to sell as many items as possible during King’s Day. They also tested the knowledge of sellers in the free market about the fashion industry and how polluting it is in reality. Curious about how they tackled this and the outcome? Watch the video here.

The truth about the textile industry
The textile industry is one of the most polluting industries in the world and fast fashion is celebrating its heyday. More textiles are purchased and discarded than ever before, the quality of textiles is declining and textile recycling is lagging far behind. Second-hand textiles are therefore becoming increasingly important (to buy or to donate) and can make a difference. That is why the Salvation Army has taken the initiative this year, for the first time, from April 20 to April 27, to bring the official “Week of Second-Hand Textiles” (WHST) to life. The aim of the WHST is to draw national attention to the current status of the textile world, its impact on people and the environment, but also for the positive flow of second-hand goods. The “resharing” (re-sharing) of textiles is very important and fun!

About the ReShare Stores
The ReShare Stores are fresh and modern furnished second-hand and vintage clothing stores initiated by the Salvation Army. The stores offer beautiful clothes for a small price, to people with a less purchasing power and to people who buy second-hand clothing for environmental reasons, or simply because they like unique items of clothing. There are currently 10 stores throughout the Netherlands and soon the 11th ReShare store will be opened in Deventer in the Netherlands and the number will continue to grow.

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Michael Darmanin

Michael is founder and managing editor of Utrecht Central. He graduated in Communications and Media at the Hogeschool Utrecht in the summer of 2012. He specializes in Web Development, Content Management and Online Marketing. Interested in co-operation? We are open to all kinds of suggestions. Contact us!

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