Love is in the Utrecht Air

February 14.

Valentines Day.

For lovers everywhere.

Even in Utrecht!

According to the MyHeritage Blog, the Dutch were not that romantic and the Netherlands started the tradition of sending Valentine’s cards very late, about ten years ago.

That does seem late, where was the romantic interest Utrechters?

It must be noted that the first real Valentine’s campaign was in 1949, when the Dutch needed to boost the sales of flowers within the Netherlands.

Hence the National Organisation for Florists proposed to introduce Valentine’s Day or Flower Day in the Netherlands. To promote the day the organisation decided to award people who had done something exceptional for society with a bouquet of Valentine’s Day flowers.

They hoped to give the day an extra ‘idealistic’ dimension and inspire others to do the same, so in the Netherlands, the day was initially celebrated as a day of friendship, where special people or organisations were thanked with flowers for exceptional activities.

Luckily for lovers young and old, in the last ten years, the day has become celebrated by many more people.

Now the Dutch send millions of cards around this day.

Over 57% of the population get a card!

But how will you celebrate the day? Will it be an intimate dinner over candle light? Chocolates and flowers?

A simple card or a day at the seaside surfing the waves?

Tell us your Valentine stories.

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Jon Wilkins

Jon Wilkins is Welsh and lives in England. He is a writer. A Europhile and Remainer, he is a regular visitor to Utrecht and has set his crime novel series in the city.

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