- On Valentine’s Day, motorcycle enthusiasts will be able to enter the doors of the 35th edition of MOTORbeurs Utrecht as it officially opens. There will be almost 300 exhibitors present in six halls and outdoor areas, alongside importers, motorbike dealers, new and used motorcycles, suppliers of accessories, suppliers, trainers, motor hotels, insurance companies, interest groups, motorcycle magazines, travel organizations, clubs and more. The list is very diverse.
The fact is that Utrecht has been the place for years where everything can be seen in one exhibition at the same time.
No fewer than 14 motorcycle and scooter brands will be shown in the import hall. With Benelli, BMW Motorrad, Ducati, Harley-Davidson, Hyosung, Indian Motorcycles, Kymco, Mash, MV Agusta, NIU, NXT Motors, Royal Enfield, Yamaha and Zero it is a varied line-up. The two largest brands in the Netherlands will be showing off their models, and also organizing many activities. Tom Crooijmans, Head of BMW Motorrad Netherlands:
“Motor fair Utrecht is an important moment for the industry, it means the start of the motorcycle season and for our brand it is the perfect opportunity to show what we have in store for 2019. In addition, it is good as an importer to be close to your customers and your fans and to ensure that you are accessible. At the fair, we share our passion for the brand with the many visitors and will make an unprecedented feast with many new activities. “
The importer’s hall also has firsts. MotoMondo will be importing cult brand Royal Enfield and brings the new 650 models and the arrival of NXT Motors to the Netherlands.
2019 will be the biggest ever Motor Show in Utrecht, with more square stock meters and activities to experience.
In Hall 7, for example, space has been created for other initiatives, such as an indoor test track, where visitors can experience the new models. In addition, a brand new Yamaha Race Zone and a BMW GS Adventure Arena have been added.
Mario Janssen, Country Manager of Yamaha Motor Europe, in the Netherlands tells us:
“Motor fair Utrecht is the ideal way for us to introduce many people to the complete line-up of Yamaha in a well-organized and enjoyable way; nowhere else do so many motorcycle enthusiasts come together. “
Almost all new models of the various brands will be seen on the stands of the various brand dealers.
Anne-Marie Vos, manager at Motorbeurs Utrecht:
“Over the past few editions, between 90,000 and 100,000 motor fans came to Utrecht every year. They come from all over the country to Utrecht, not only to catch up with the trends and developments in the motorcycle industry, but especially to kick off their motorcycle season together. The roaring engine heart of our visitors is therefore the driving force behind MOTORbeurs Utrecht. “