Dutch would like to pay extra for ‘orange’ power

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AMSTERDAM – 40% of all Dutch is willing to pay more for green power. Half of this group is also willing to count down additional money for green power generated in the Netherlands, also known as ‘orange’ stream. This is demonstrated by national research of the independent Pricewise comparison site among over a thousand respondents in collaboration with research agency CG selections.

Strong increase of interest
The fact that not only socially desirable answers here are reflected in the number of ‘orange’ energy contracts concluded. The number of consumers choosing so-called ‘orange’ power is increasing rapidly. In the first quarter of this year, 27.5% of Pricewise’s energy comparator chose for sustainable flow of own soil. In Q1 of 2016 it was only 4.9% and in Q1 of 2015 a slight 1.5% chose this. That’s a growth of factor twenty.

Green power from Europe retains the largest share. In Q1 of 2015, 57.5% chose this. The share rises to 65.4% in the first quarter of 2016, but falls to 40.6% in Q1 of 2017. Gray power is chosen by approximately one third. In the last two years, its share has fallen slightly from 41% in the first quarter of 2015 to 31.9 in Q1 2017.

Orange still hipper
“Green electricity from the Netherlands is getting more and more popular,” says Hans de Kok van Pricewise. “It’s also hip to tell your neighbor that your power is being generated with windmills in Groningen, by solar panels in Gelderland or at the farmer below. That likes people. And apparently they like to take the earth into account. ”

Contrary to the growing demand for renewable energy from the Netherlands, there is a relatively slight increase in production capacity. Our country is well behind the realization of the agreements on climate targets. “By 2015, only 6% of the energy we consume was orange-green from our own soil, and other (semi) green energy, such as biomass, is also included. It is only questionable whether the offer is equal to the growing demand, “adds De Kok.


Pricewise research shows that the level of green flow from the Netherlands is highest in the highest salaries category of respondents (over € 60,000, – gross per year) by 47%. Among people with low earnings (up to € 15,000, – per year) the animo is lowest: 34%. In the intermediate categories, rates are slowly rising from 39% (€ 15,000, – to € 30,000) to 42% (€ 30,000, – to € 60,000, -) as income grows.

This outcome keeps pace with the training level of the respondents. Of those with an MBO degree or lower want to pay 34% more for Dutch ‘orange’ flow. Among those with a WO or HBO education, that willingness is a lot higher: 48%.

Age and Gender
Measured by age, only 36% of the 45-59-year group says more to pay for ‘orange’ power. For the three other age groups (18-29 years, 30-44 years and 60 plus) a percentage of 42 applies.
The difference between men and women is almost negligible when it comes to paying more for sustainable energy from Dutch soil. Women (42%) are somewhat environmental-conscious or are slightly less than men (39%).

Green provinces
Drilling thighs are least happy with orange currents. In the first quarter of this year, 20.4% of the Drentenaren chose Dutch electricity. The inhabitants of Flevoland go more often for orange, the percentage is highest by 36.3%. In this province, green flow from the Netherlands is even the most important part. Gray power is good for 32.2%, and green electricity from Europe is chosen by 32.5% of people. Orange stream has a fair share in Limburg (32.5%), Utrecht (30.9%) and Zeeland (31.2%).

In terms of sales price, clean, sustainably generated electricity from the Netherlands or Europe can currently compete well with the flow of polluting coal plants. The generation of Dutch renewable energy seems more expensive than the production of gray coal power. The government, however, grants subsidies to producers of ‘orange’ power. This allows energy companies that purchase green power or license certificates to lower the consumer price to attract customers.

Open lobby
The outcome of the investigation may be of importance in the negotiation and composition of the cabinet in terms of sustainability. Previously, VNO-NCW started an open lobby for a national incentive program to boost solar and wind power. This is also necessary because more and more (foreign) investors make the availability of local renewable energy a place of business.

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Michael Darmanin

Michael is founder and managing editor of UtrechtCentral.com. He graduated in Communications and Media at the Hogeschool Utrecht in the summer of 2012. He specializes in Web Development, Content Management and Online Marketing. Interested in co-operation? We are open to all kinds of suggestions. Contact us!

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